Stoke'n Good Deals—All Year Long!

Their rugged, solid fiberglass blanks are virtually impossible to crush or break. Complete with quality hardware and an eye-catching finish that gi...

The ELEV8 rods are well-suited for many different bottom jigs and techniques, highly effective for rockfish, snapper, fluke, flounder and other bot...

The Eliminator Series of Spinning Reels range from a compact 2500 series reel holding 6-pound test to a beefy 8000 series reel that can pack on the...

Introducing J-BRAID x8 GRAND, the new Ultimate Braid in Daiwa’s J-Braid Family. Strong, and resistant to abrasion yet well-bodied enough to lay smo...

J-Braid Grand is the ultimate line in the Daiwa J-Braid family. It is made with a new material that is superior to the original J-Braid's Ultra Dyn...

J-Braid x4 a 4 Carrier has been added, J-BRAID x4 perfect for abrasion resistance and ease of use for knot tying and line management. The 4 Carrier...

A new addition to our popular dealer driven rod series has arrived- KAGE™ Walleye Rods. Exclusive to independent dealers, designed for the dedicate...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than o...

This full range of durable, lightweight IM7 Graphite spinning, trigger and flipping rods offers the latest in components and construction. Actions ...